CONTENT THERAPY
Everyone’s experience is different, but some things are indisputable
Welcome to Content Therapy, a Better Marketing column on anything and everything content. Since content marketing moved from the more rudimentary, offline forms into a digital form (c. 2004), and with drivers such as subscription-based content marketing platforms and the decline of cold sales pushes elevating the practice into the mainstream, the level of focus placed on the importance of content has continued to gather pace. And that’s no bad thing.
However, in my experience, while organisations and big corporations might have finally gotten more of a grip on the notion that content is needed to provide the backbone for…
CONTENT THERAPY
Truly… I’m tired of this over-used phrase
Welcome to Content Therapy, a Better Marketing column on anything and everything content.Killer content — is there such a thing?
I would argue not.
During one of my turns as host of #ContentclubUK, I must have had this on my mind, because it was the first question I asked.
I think that, around that time, these two words were being used a lot like a thing, and I was feeling a bit irked by it. I’m not 100% sure why. Perhaps I resented the sensationalist undertones of the phrase — it sounded a little bit clickbaity.
You only…
Based on 5+ years of hands-on experience.
Crafting social ads isn’t rocket science
But… there is a bit of a knack to it.
And, linked to this is the ability to think about the following:
a) What makes for an impactful ad (which includes your messaging and creative)
AND
b) How to optimise ads so they perform the best they can on your social platform/s of choice
Here are some questions/a checklist you can use to ‘sense check’ any paid social ads you have in production (there are actually a few more questions I could include here, but the below are based around the issues I believe…
CONTENT THERAPY
Getting involved can be uplifting in these unprecedented times
Welcome to Content Therapy, a Better Marketing column on anything and everything content.I don’t think it would be too audacious of me to declare that there are loads of Twitter chats out there that offer real value.
Whether you’re an in-house employee or a full-time freelancer, finding time to take part in at least one Twitter chat every so often is usually time well spent. …
At the heart of every marketing campaign and every digital strategy: content.
Formulating content is often a continuous trial for marketers. The good news is that over the past few years an increasing number of businesses have started to understand the genuine value of content — and how hard it can be for digital marketing teams.
The most ‘enlightened’ firms support their marketing teams by allowing them to recruit more content creators; thereby enhancing their marketing team’s capacity and capability for content production.
In a previous in-house digital manager role, I got lucky. I was able to hire a content…
I am always a little taken aback on those occasions where an email or LinkedIn direct message hits my inbox, asking me for some career guidance or tips.
Messages like this:
As I made my way from Reading > Brighton on the morning of Friday 27th April, I found myself wondering; “What is in store for me at this wildly popular event for SEO-ers?”, “Will I learn anything” and “Will they do flat whites?”
The answers were:
“Lots.”
“Yes.”
“An event brimming with millennials? In Brighton? Why did I even wonder.”
The atmosphere was buzzing with the sound of people conversing about all things digital, the agenda reassuring diverse and topical, but with a delegate population disconcertingly younger than me.
So without further ado, here’s a quick run-down of my takeaways*…
Fi Shailes
Full-time social strategist; part-time content writer. Blogger and editor at: www.digital-freelancer.org / Twitter: @Fi_digitaldrum
