NB: Your competitors probably aren’t using it — It’s 2022, and using social listening to help inform your next marketing campaign should be more of a ‘no-brainer’ than ever. After all, what better way is there than social listening to spy on your competitors, or find out what’s happening in your industry space? But it appears to be…

It’s less about KPIs, and more about ‘what seems right’ — Welcome to Content Therapy, a Better Marketing column on anything and everything content. As another year comes to a close, I see the usual “10 trends to watch out for in 2022” article surge. And yes, this is sort of one of those articles, I suppose… This article though; it’s…

It’s a possibility some B2B marketers are already thinking about — Welcome to Content Therapy, a Better Marketing column on anything and everything content. In the past, I’ve happily followed the methodology and principles of inbound marketing (perhaps most famously promoted and embodied by the folk at HubSpot). …

*Probably — Welcome to Content Therapy, a Better Marketing column on anything and everything content. When you take a step back from ‘doing’ social and being really hands-on, and you step into the strategy side, it can be a bit of a bubble of intangibility at first. At least that’s how it…

But don’t worry, they don’t have to suffer at your hands… — Welcome to Content Therapy, a Better Marketing column on anything and everything content. We know the score as content writers (and copywriters, for that matter); we’re writing a block of words for you, and of course, we’re expecting feedback. Of course we are. We’re doing it for you, after all…

Some people may not think editing is a skill. But it bloody is. — Welcome to Content Therapy, a Better Marketing column on anything and everything content. Who in their right mind writes a piece straight off, and that’s it — done? No one, that’s who. That’s because revising/editing/refining what you’ve done — however, you want to describe it — is at the…

I have to praise you like I should. — Welcome to Content Therapy, a Better Marketing column on anything and everything content. If part, or indeed, all of your role is dedicated to editing stuff, you’ll know that it’s always a disappointment to receive drafts that look a bit like this:

Get comfortable with the idea of going easy on yourself. — My relationship with ‘content’ has revolved around writing or editing it — in some form or another—since around 2006. But at the time, I had no aspiration to be someone who blogs, or otherwise ‘broadcasts’ their thoughts to an online audience. I just did marketing. Then I went home and…

I’m tired of the pap on my newsfeed. Aren’t you? — Welcome to Content Therapy, a Better Marketing column on anything and everything content. My story as a user of LinkedIn might well be similar to yours. I’ve been an active user of the platform for just over 10 years now, and I’m a firm fan of it.* It’s an undisputed…